Store No. 8

STORE N^O8, THE INCUBATION ARM OF WALMART

Website, Digital &
Content Marketing Strategy

While consulting for Store N^o8, the incubation arm of Walmart, I collaborated with their team to design a website, digital and content marketing strategy.

This work included leading an RFP process to select and manage an agency partner, developing the website strategy, content architecture and website copy.

Additionally, I led content and digital marketing strategy, serving as the ghostwriter and editor for thought leadership articles, and managing brand social media channels in collaboration with Walmart's communications team.

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Capturing Mission, Vision & Purpose

In partnering with Store N^o8, we focused on communicating the company's unique mission, vision, purpose and value proposition — and how the incubator drives value for Walmart, it's employees, and it's customers.

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Designing a
Brand Voice

In collaborating with the Store N^o8 team to re-launch their website, we developed a brand voice that reflected their innovative work, and their mission of revolutionizing commerce to drive value for Walmart, it's customers and it's employees.

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How Store N^o8 Partners with Google

This Google VOICE Talks podcast episode was produced in partnership between Store N^o8, Walmart and Google. I collaborated across the teams to develop the communications strategy and produce the episode.

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Store N^o8 Brand Content Strategy

To launch Store N^o8's brand content strategy, we designed a content plan to capture the team's unique thought leadership, and communicate their vision, mission & purpose.

I collaborated with Store N^o8 and Walmart leadership to create the annual strategy, ghostwrite & edit, and partnered with Walmart's communication and legal teams to announce new products, and communicate the value Store N^o8 brings to Walmart, it's employees, and it's customers.