NORTHWESTERN UNIVERSITY'S KELLOGG SCHOOL OF MANAGEMENT

Marketing & Communications Strategy

Assistant Director, Enterprise Communications
Marketing Manager, Innovation & Entrepreneurship

Website & Communications Strategy

The Kellogg School of Management at Northwestern University debuted their new Global Hub building, the result of a successful five-year strategic plan, and $500 million-plus capital campaign. While working as the Assistant Director of Enterprise Communications, I designed the communication strategy to debut the flagship building across Kellogg's owned channels, including a new website, Kellogg School articles, videos and social media.

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Website & Marketing Strategy

To announce the launch of new entrepreneurship & innovation programming for MBA and Executive Education students — and to drive the school's reputation and rankings — I led digital strategy to launch a new website, including creating the content architecture and website copy.

A clip from the new design for the Kellogg Innovation & Entrepreneurship programming at the Kellogg School of Management that I co-created while leading the launch of their new website.

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Defining a New Brand Story

To announce the new programming for entrepreneurship and innovation at the Kellogg School of Management, I partnered with our creative team to co-produce a video that captured the exciting changes. The piece shared insights from faculty, students and alumni who are successful entrepreneurs.

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A still from a video I co-produced for Kellogg School of Management's innovation and entrepreneurship programming.

An illustration published in this Kellogg Insight podcast series.

Telling an Entrepreneur's Story of Innovation

As a Marketing Manager at Kellogg focused on entrepreneurship and innovation, I partnered with alumni and my colleagues to develop this three-part series featuring the founder of Enjoy Life Foods.

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